For brands with something special to offer.
We work with the kinds of places we’d eat at, products we’d buy and experiences we’d return to, businesses that care about what they’re creating and how they bring it into the world.
With 15+ years of experience across strategy, creative and marketing, we help turn what makes them distinctive into brands people notice and choose again.
One theme. One clear thread.
Great brands have many moving parts.
When strategy, identity, digital and marketing are handled separately, the original idea can easily get lost.
We bring them together.
You work directly with our senior team, from the first conversation through to everyday delivery.
We stay close to the work, becoming an extension of your team and adapting our support as your business evolves.
Meet the team
Proof Creative is a Dublin-based brand strategy and creative partner for food, hospitality and experience-led businesses.
Founded by Alison and Lauren, Proof grew from a shared ambition: to put our experience behind businesses we genuinely care about, the places we’d eat, the products we’d buy and the experiences we’d return to.
Together, we bring 15+ years of experience across strategy, creative and marketing.
Alison Trueick
Brand & Creative
Lauren Gallagher
Strategy & Partnerships
What we stand for
Served Straight Up
No smoke, mirrors or strategy for strategy’s sake. We’re clear about what matters, what’s realistic and where the opportunity lies.
Great Takes Time
We move with purpose, giving good ideas the time and space they need to become something worth making.
One Great Idea
More isn’t always more. We look for the clear, ownable thought that gives everything else direction.
Done Properly
We care about the details because your customers do too, even when they can’t quite explain why.
Creativity should earn its keep.
We care deeply about how a brand looks, sounds and feels. But creativity isn’t the end goal; the work needs to support the business.
That might mean making a new opening impossible to overlook, helping more people understand an established brand or turning interest into bookings, visits and sales.
Every idea should have a reason for being there and a role in moving the brand forward.
